Elite Piercing Studio
A booking-led website for a fine-jewellery piercing boutique on St. Marks Place, New York — built to turn first-time visitors into appointments.
The brief
Elite Piercing Studio has been piercing on St. Marks Place in New York since 2013 and works with premium jewellery brands such as BVLA, Anatometal and Maya Jewelry. The studio's reputation is built on care, sterile technique and a high-end experience — the website had to carry the same standard.
The task: a site that presents every piercing service with clear prices, shows the studio's work, answers aftercare questions before clients have to ask, and keeps a single path to booking an appointment on every page.
What we built
A booking-driven website for a renowned NYC piercing and luxury jewellery studio on St. Marks Place. Built on WordPress with a custom theme, the site combines an appointment request flow, curated portfolio galleries, team and service sections, and a dedicated aftercare knowledge base — designed to reflect the boutique's high-end positioning.
Project facts
- Client
- Elite Piercing Studio, New York
- Our role
- Design + Development
- Year
- 2025
- Technologies
Gallery
Mobile
Services
Portfolio
Gallery
Articles
Homepage
Approach
- 01
Structure around booking
Every page leads to one action — make an appointment. Services are grouped by body area, each with its own price and a direct booking button.
- 02
An editorial visual system
A custom WordPress theme built around large black-and-white photography and a restrained type scale, matching the studio's boutique positioning.
- 03
Self-serve aftercare
A care section with healing instructions for every piercing type, plus an articles section the studio edits itself, so repeat questions are answered on the site.
Team
Have a similar project?
Tell us about it