WECORK
A product website for a US cork flooring brand — from choosing a floor and seeing it in your own room to ordering samples or finding a dealer.
The brief
WECORK is a fifth-generation cork manufacturer selling flooring, underlayment, wall coverings and accessories across the US. Its buyers range from homeowners to architects, dealers and builders, and each of them comes to the site with a different question.
The task: one site that presents the full catalogue, lets people try a floor in their own room before buying, and gives each audience its own path — samples for homeowners, specifications for architects, a dealer programme for retailers.
What we built
A flagship website for a fifth-generation US cork manufacturer, covering multiple product lines — flooring, underlayment, wall coverings, and accessories. The build integrates a 3D room visualiser, a store locator, a sample ordering flow, and tailored journeys for residential buyers, architects, dealers and builders, all under a fully GDPR-compliant consent layer.
Project facts
- Client
- WECORK, USA
- Our role
- Design + Development
- Year
- 2024
- Technologies
Gallery
Mobile
Catalogue
Portfolio
Room visualiser
Partners
Product
Approach
- 01
Four audiences, four paths
Separate journeys for homeowners, architects and designers, flooring dealers and builders, each with the content and next step that audience needs.
- 02
Catalogue with a room visualiser
Product pages with every finish and a Roomvo integration, so visitors can see a cork floor in a photo of their own room.
- 03
Samples, stores and consent
A sample ordering flow, a store locator for dealers and a GDPR-compliant consent layer across the site.
Team
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