Ogonёk — Multi-brand Fashion Boutique
An online flagship for a multi-brand fashion boutique in Odesa — over 25 designer labels, connected to the store on Akademichna street.
The brief
Ogonёk is a multi-brand boutique in Odesa carrying international and Ukrainian designer labels, from Rains and Kitri to Gunia Project and Anna October. Its customers shop both in the store and online, and expect the same curated feel in both places.
The task: a Shopify store with a custom theme that lets people shop by brand, category and occasion, pay in their own currency, read the boutique's magazine, and find the offline store when they want to try things on.
What we built
An e-commerce flagship for a curated multi-brand fashion boutique carrying over 25 international and Ukrainian designer labels. Built on Shopify with a fully custom Liquid theme, the store combines multi-currency and multi-language checkout, brand- and occasion-based collections, an editorial magazine layer, and a seamless bridge between the boutique's offline store in Odesa and its online catalogue.
Project facts
- Client
- Ogonёk, Odesa
- Our role
- Design + Shopify Development
- Year
- 2020
- Technologies
Gallery
Mobile
Collection
Product
Special collections
Magazine
Homepage
Approach
- 01
Collections by brand and occasion
Navigation by designer, category and special collections, so the catalogue reads like a curated edit rather than a long list.
- 02
Multi-currency checkout
Prices and checkout in several currencies and languages for customers outside Ukraine.
- 03
Magazine and store in one place
A magazine section the team writes itself and a store block with address and hours, linking online browsing to the boutique.
Team
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